In the past few years, there have been loads of changes that have transformed the world of search engine optimization marketing. Many of the SEO techniques that were once successful in the past have become outdated and replaced with more advanced techniques. Instead of stressing yourself out with all of these new complex changes, start with these basic nine most critical Search Engine Optimization marketing tips to ensure your business’ website is utilizing proper optimization for 2013.

1. Publish Unique Content Often

Google only wants and seeks out high-quality and unique content that is informative about your website. Therefore, it is essential that your business makes the effort to produce fresh content and new types of information that are intriguing to these search engines. Since Google also prefers to share more current information with their users, make sure your website is also updated with unique content on a regular basis. You may want to create a business blog or news section to connect with your customers, as well as satisfy the search engines’ need for fresh content.

2. Select Optimal Keywords

When choosing the right keyword for your website, always remember that it is important to make it as specific as possible. If you select a generic keyword, chances are that there will be thousands of other websites to compete with in search engine results. Google Analytics is an exceptional resource that your business should consider utilizing. The service enables you to determine whether your keyword phrases produce the most possible goal conversions.

3. Find Niche Keyword Phrases

In search engine optimization marketing, it is usually best to avoid short one or two-word key phrases that are overly broad and popular. Instead, select niche key phrases that are highly specific and relate to a narrow industry vertical. When you choose the right niche phrases, your business will lower its competition, experience a dramatic boost in SERP rankings, and watch your online business sales increase.

4. Use Keywords Sensibly

Although it may be tempting to stuff as many keywords as possible into your content, it will severely impact customer’s ability to comprehend the message. In addition, search engines are on the lookout for search spam and it may lead to your website being removed. As a result, it is more advantageous to include your keywords in a practical manner. Most experts in SEO techniques suggest that the keyword density ratio should always be between one and three percent.

5. Stylize Text

All keywords that you mention within the content of your website should stand out to both readers and search engines alike. Stylize your text with headings, lists, bullet points, italics, or bold text to draw attention to those crucial words. When you optimize your content using strong or emphasis tags, search engines realize that the text between the tags is important. In fact, Google gives an estimated two to five times more weight to text within these tags. Stylize text that contains keywords and you will notice your ranking go higher.

6. Properly Optimize Images

Not only does adding images pique the interest of your viewers, it can also help boost up your keywords when optimized correctly. Optimize the images by placing your keywords in the title and the alt tag. When keywords are specified in the alt tag, search engines are able to receive a description about what the image is and index your website accordingly. Google is not smart enough to visually see your adorable pictures of puppies, but it is able to understand what it represents through reading the alt tag.

7. Tag Videos

Many businesses seem to forget that YouTube is the second-largest search engine following Google and has a massive impact in social media. Since search engines cannot make sense of video content by themselves, it is crucial to tag videos with the proper keywords in the title and description. You can use up to 120 characters when tagging videos, so include all additional keyword tags to become higher ranked in these top search engines.

8. Hyperlink with Key Phrases

When you are adding hyperlink phrases to your website to lead readers to other important internal or external information, you should always make sure that you incorporate the selected keywords. Instead of falling into the old-fashioned trap of creating “click here” hyperlinks, take advantage of the opportunity to sneak in some keywords and provide search engines with an informative description about what the linked website contains.

9. Dive into Your Data

It is highly recommended that your business routinely executes analysis about your website. With the help of the Google Analytics service or other search engines, it is rather simple to receive reports analyzing your site. Build customized reports and identify vital data to share with your business team to continually make improvements to your search engine optimization marketing plan.